That’s how Make Believe Labs started." A Set of Questions Steers the Startup in the Right Direction "So I talked to the partners and we jumped in with both feet. "I found out that there was nobody really offering (video calls with Santa) at scale," he said. But his search for such an app ended without a promising result. "I was like ‘of course, you can,’" Dorian said, confident that one of the App Store’s million-plus apps would fulfill his toddler’s wish. So Dorian, a veteran software consultant, went looking for the app to do just that. That’s what Dorian’s three-year old son asked him in August. Fortunate for us, they’re a Zapier customer, so we were able to snatch some time from "Chief Elf" Dorian Collier during this busy Christmas week. The story behind Hello Santa’s speedy creation and adoption is a magical one. And it’s given the four-month-old, four-person startup behind the app, Make Believe Lab, a Christmas gift they’ll never forget: a popular first app. Hello Santa, an app that offers live video calls with Santa Claus, has given thousands of kids around the world a chance to chat with Jolly Old Saint Nick. What started with a boy’s curiosity this fall has become an app sensation this winter.
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